Image source: https://blog.envisionitsolutions.com/
Did you know 81% of consumers do research on the internet before choosing products or services? This trend emphasizes how crucial it is for companies to have a good online presence in order to draw in and keep clients. In Nepal, Business owner often dwell upon the fact does website a luxury or necessity of business. So let’s clear that up, there is no doubt websites is necessity of today’s business. In Nepal, developing websites costs around 50-60k, which sounds expensive at first glance for small businesses, who often misunderstand it as a luxury. However, most businesses know its impact on growth is far beyond the cost incurred.
In the world of digitalization, having a business website is a must to showcase an online presence either locally or globally, and Nepalese businesses are no exception. At the beginning of 2024, 49.6% of Nepal’s population reported using the internet, and 13.50 million people in Nepal used social media, which is equivalent to 43.5% of the country’s total population. This figure shows that having an online presence in the Nepali market gives an opportunity to attract the eyes of a wider audience who are actively using social media and connections and increases their sales.
Nepalese businesses often rely more on social media than on having their own websites. However, social platforms like Facebook, Instagram, and TikTok are not dependable. Using them exclusively is like building an empire on rented land—where you do not own your data or information. This lack of control can lead to significant losses.
For instance, TikTok was the third most-used platform in Nepal, with over 2.2 million active users. It was a highly effective tool for businesses to promote their ventures and market their products. However, when TikTok was banned, all the data and connections businesses had built were lost, causing a massive setback for small-business owners and entrepreneurs.
For a business, having a website is like purchasing land where everything in it is legally yours. It would be a wise decision to use social platforms to promote your goods and services, generate leads, and drive traffic to your landing page or website. It is like gathering all interested audiences in your land, and you can nurture them at any time by offering your goods/services.
Digital marketing encourages the development of business and growth in society since it offers new ideas, workplaces for people, and ways to access global markets. You can have better understanding of how digital marketing works for business by reading article :Powerful Digital Marketing Strategy For Nepalese Business in 2025.
A website is an ideal platform that highlights all the features of your business and provides a sense of security for your customers. In Nepal, websites can showcase your ideas, products, and services and engage with people—a bridge connecting businesses and individuals, regardless of your physical location.
Top 6 Reason to clarify Website is a Necessity or Luxury of Today’s Business :Importance in context of Nepal
1.Increase Your Business Credibility:
In Nepal, people are becoming more conscious before making purchases, and they expect you to have an online presence. In any field, there are many competitors. However, you can stand out by having a website that delivers quality information to customers with easy access. A website is a necessity to win trust and gain loyalty from customer or you can say a luxury to show worthiness.
A professional website can provide customers a sense of reliability, legitimacy, and trustworthiness. Through this, businesses can make a good impression on customers and show their authenticity in the market.
2.Website a luxury or necessity to Showcase Your Brand :
By presenting your brand to the appropriate audience, a website helps you differentiate yourself from rivals. Websites is necessity of today’s business to clearly define their values, value, and unique selling points in order to raise the perceived worth of their company. In the end, it builds brand value in the customer’s mind, and they will then buy from you. Thus, it is necessary of Nepalese business to showcase their brand value to the right audience to secure their rightful place.
3.Website a luxury or necessity to Increase Leads
In Nepal, businesses may simply boost their chances of obtaining leads. Lead refers to all the crucial details about people or businesses that are considering your offering. People want to gather more information after learning about your product and service online, and the website may help them do so. You will eventually get the chance to approach the leads and close deals. Even if it’s expensive for companies like Nepal, if you utilize it properly, it may yield a big return. As a result, owning a website offers businesses a number of benefits, demonstrating its significance. Thus, website is a needed for business in today’s world to sustain.
4. 24 Hours Global Visibility:
A website helps businesses reach a wider audience by being accessible around the clock. It enables businesses in Nepal to reach a wider audience outside their geographical borders, making themselves visible to customers who have access to the internet even while they are asleep. It offers Nepali small and large businesses the chance to be found, exposing them to new market niches.
5.Website a luxury or necessity to promote Digital Marketing
Businesses may easily and successfully manage digital marketing by generating more leads and directing potential customers to your website or landing page. Despite the fact that many businesses across the world have adopted this strategy, Nepalese enterprises are struggling for a number of reasons. One of the reason is website is consider luxury more than necessity of business. Although few companies in Nepal are implementing it wisely, others are still ignorant of the possible consequences. By developing a professional website, businesses may maximize their return on advertising investment by focusing on the most qualified consumer. They may simply expand their consumer base and even boost income by selling goods and services through websites.
6.Data Collection and Analysis:
Businesses can easily track the valuable data of an interested audience through websites and cater the offer to targeted customers with informed decisions, which is cost-effective as well as saves time. Nepalese businesses started focusing on collecting data and analysis by using websites. It will help businesses grow smoothly and strategically.
Since it has a big influence on an organization’s success, developing a professional website has become the top priority for business owners. Websites have allowed businesses to flourish exponentially, even in Nepal. It has become a medium to directly communicate with the audience by catering to valuable goods and services. By stimulating customer interest and nurturing them with offers, a company can make a huge profits. It should be noted that today’s business needs a website to completely outshine their competitors with effective web design.
Important Steps to develop a website in Nepal
Business owners should have a better understanding of the whole process before creating a professional website. The important steps that are taken while creating a company website are illustrated by the points below.
- Identify Purpose & Goal of Website
- Choose Domain Name and Hosting Provider
- User- friendly web design and layout
- Organize web content ( Back-end & Front-end)
- Develop Search Engine Optimized Website
- Lunch it in market
Sometime, to consider website luxury or necessity completely depend upon a types of business. However, its potential should be optimally utilized by every business in this era. For further important information you can find the related article below in context of Nepal.
https://skybase.com.np/blogs/technology/developing-a-website-for-your-business-in-nepal
https://datareportal.com/reports/digital-2024-nepal